Internet Marketing

Niche Site Case Study Challenge Update #1 - Hard Work Trumps All

published on - Underwater Basket Weave Niche

My niche site is coming along well.  For those new to niche site marketing, I've created a website catering to a small corner of the Internet in a particular interest category.  I'm not quite ready to let the cat out of the bag yet as it seems that I have some stiff competition in my niche (whoops, didn't do research properly I suppose).  Still, I think I have a good shot at making rank #1 in Google if I work hard on it.

What seems to be the most difficult is the tools available for use with getting your site to #1. Clearly, these software tools were not made with user interface decisions at the forefront of the design.  I find myself fighting the software, dealing with freezing issues in my VMware virtual machine (I'm using a Mac, so some of these apps are forced to run in a VMware Fusion VM), and generally had quite a bit of trouble teaching myself how to use these things.  This is one of the things I hate about IT implemented poorly.  Technology should be working for you to get things done.  Not against you. - Troubleshooting is like bashing your head against a brick wall

I'm stubborn though, and being the kind of troubleshooting guy that I am, I bash my head against the wall until it breaks.  I keep searching for the solution when most others would give up.  I'm not totally satisfied until technology bends to my will so that I can have my way with it.

On the bright side, in just a couple days of being online I am already at rank #1 for my domain.  Sadly, it wasn't an exact match domain, and based on my research I seem to be in or around rank #195 on page 19 of the Google search results for the keywords that I'm targeting.  I'm confident though that my marketing campaign will drive traffic to the site successfully.  I also got Adsense up and running properly now with a little help from Google itself (thanks Laura).

I understand Pat from SmartPassiveIncome when he says that it's a lot of work in the beginning.  It really is.  I've spent the past few days running 12-14 hours long, leaving time for breaks and food in between.  Every precious minute is spent working on the site in some way, shape, or form.

You may be wondering why I'm working so hard on this.  Well, let's just say that when you're working on something that you actually enjoy doing, and are passionate about it, time just flies by.  I don't even notice what time of day it is.  All I have before me are tasks that need to get done and I'm putting so much effort into it.  It actually feels great and it's a much needed change from doing work that you don't have the motivation for, despite having the technical skill and business acumen to do so with your eyes closed.

Big difference there.  When I'm motivated, hard work trumps everything.  Now I've got my apps working for me.  I feel that I'm fairly adept already and will no doubt execute more swiftly when I setup my next niche site.  Speaking of which, this whole marketing thing is really addictive.  I could see myself having a big stable of these websites. - Time-tested troubleshooting strategy

So the long and the short of it is, it isn't easy doing or learning something new at first. Especially with IT, things keep changing all the time and you're forced to change gears at a moment's notice.  Even for a guy like me, who's been in the game for awhile, tasks can be daunting.  Nevertheless, skills can be taught.  I believe that talent, perseverance, and a good work ethic is innate.  There are a lot of fake, lazy, no-talent, wanna-bes in and outside of IT who don't go anywhere.  Don't be like them, you're better than that.  Stick it through and you will find success.  My site may be at the bottom of the rankings.  But then, the only other way I can look is up.

That's it for today.  Just curious, for the other niche site marketers out there, what's in your toolkit that you find invaluable and can't live without?  Let me know what helps you the most, I'd be interested in investing in some more software that actually works to my liking.