There has been some more good news for me this week. A lot of hard work, and more progress in terms of my development and understanding of this business:
Yes, I have changed keyword research tools to SECockpit in lieu of Market Samurai awhile ago. The difference is beyond compare, but essentially its raw speed allows me to mass produce low-competition keywords that I can work on. From what I have learned so far, keyword research is the most important skill that you need in order to be successful at creating niche sites that rank. Slowly, as my sites are creeping towards the top of the search results in Google, Yahoo, and Bing, I can see that much clearer now. Let's take a look at where I am:
As you can see from the screenshot, this is a relatively low-competition niche given the amount of green you see there. This is a capture from SECockpit's Top 10 Competitor Analysis data. For those familiar with Market Samurai, you can equate mozRank with PageRank (sort of) if you're wondering what that column is. Page Authority and Domain Authority are things that you should already be familiar with. Juice Links are the number of backlinks that actually provide the real "link juice" to the page. I suspect that these are all do-follow links; in short, do-follow links are followed through by search engines to see where the next link is or is pointing to. In other words, your niche site. No-follow links would be the opposite; they tell search engines not to follow that link, and therefore, they don't provide any link juice to the site that is being linked to.
The numbers are lower than what you might find if you take a look at your competitors in something like MajesticSEO or ahrefs, but they are proportional to the other results in the top 10 if you examined them all in one of the tools so it doesn't really matter.
I'm in the #9 spot currently and have held there for the past few days, which prompted this update. As my sites are all still fairly new, they've been dancing considerably in and out of the SERPs but none have even gotten close to first position, let alone the top 10. This one finally broke the barrier, so I thought that I'd celebrate for at least the next little while until it drops in and out of the top 10 again.
I'm more pleased with something other than getting in the top 10 search results. That is, I know that the keyword research methodology I have learned and performed over time is actually working. As you can see from the screenshot above, I haven't invested a lot into backlinking the site and it's already there on its own merit. Ultimately, this means that I must be doing something right.
Oh, and just so that you know, that site is a couple months old I believe. However, I don't really count a site as "live" until I start sending backlinks to it. Because really, if your site's just sitting there doing nothing, even with content, the world won't know about it unless you tell someone. In other words, getting it indexed, starting to link to it, etc.
It'll take some work to take the #1 spot in this niche but I'm going to give it my best effort and try. You may be thinking that the guy in the #5 spot is scary as he has so many juice links, but that only means that they are pointed directly at that page. The guy in the #1 position only has 38 juice links, but what I think is happening is that those links are his buffer sites in a traditional link wheel or link pyramid. What are the links BEHIND those links? I think that's where the real juice is coming from. Regardless, all it means is that I just have to build more links to all my pages then they do, and also drive traffic to those inner pages using additional keywords.
Key takeaways from these results are:
- Do the best keyword research that you can. It's better to spend all your time getting a good keyword and doing research properly so that you'll have a successful site in the end.
- It takes awhile to secure your spot in the rankings. Be patient.
- Your site's ranking will fluctuate wildly depending on the niche, especially when it's new.
- If your time is limited (like mine), consider getting better keyword research tools like SECockpit that perform faster than other desktop competitors.
- Once you rank a site in the top 10, it inspires the confidence to keep grinding away at it and hunt for more juicy keywords to rank for in various other niches.
Time will tell if this site is a winner or not. But, with even minor successes such as this, they give you confidence in your abilities and provide you with a positive frame of reference for further action. Once you experience small wins here and there, you are motivated to keep creating those wins for yourself again, and again, and again.
Back to the grind, folks!